For Veteran-Owned Home Service Businesses
You're Not Losing to Better Contractors.
You're Losing to Faster Ones.The company that answered first took the job. Not the best one, not the cheapest one — the first one to call back. There's science behind exactly what that speed gap is costing you every month, and it's measured in minutes, not hours.
The research says:
The Science
There Are Only Two Reasons You Lose a Lead Before the Estimate.
more likely to qualify a lead if you respond in 5 minutes vs. 30 minutes.
The company that answers first wins the job 78% of the time. Not the best company. Not the cheapest. The fastest. Contact a new lead in the first 5 minutes and you're 21× more likely to qualify them. Wait 30 minutes and your odds collapse by that same factor. Wait an hour and the lead is already talking to someone else.
MIT / InsideSales.com, Dr. James Oldroyd — "The Short Life of Online Sales Leads" (published HBR 2011). 15,000+ leads. 100+ companies. 3 years of data.
of sales take 5–12 follow-up touches to close.
The average home service business follows up once, hears nothing, and moves on. The jobs in follow-up #5, #8, #10 are still available. They're just going to whoever keeps showing up. That's not your competitor's skill. That's their system.
InsideSales.com / Forbes Lead Response Study. 35–50% of sales go to the vendor that responds first and persists.
Your closing ability isn't the bottleneck. Your at-bats are.
Run your numbers below — find out exactly how many jobs you lost to both laws this month.
Your Numbers
How Many Jobs Did You Lose to
the Two Laws This Month?
Be honest with the inputs. That's what makes the number real. Don't track your leads? Use the defaults — even those tell the whole story.
Your Sales System Leak — This Month
who answered in 5 minutes
follow-up touch #5
yours to win
With Sierra-6 enforcing both laws: —
Based on MIT/HBR research. We build the system — you close the jobs. That's the Oath.
The Solution
Sierra-6 Is the System That Enforces
Both Laws. Automatically.
It texts back a missed call in under 60 seconds. It follows up 12–24 times across text, email, and voicemail until they book or they stop responding. One login. One fixed price. Deployed in 48 hours. You and your crew stay on the high-value work only people can do — talking to customers, closing jobs, taking care of folks. The system handles the rest.
Missed Call Text-Back
The Capture ZoneMiss a call and it automatically texts back in under 60 seconds — before they dial the next guy. The #1 speed leak, plugged the moment it opens.
AI Chat + Voice AI
The Point ManYour highest-value calls come in at 9 PM. Sierra-6 answers, qualifies, and books while you're off the clock — working alongside your people, not instead of them.
Database Reactivation
Asset RecoveryThat old customer list is the follow-up you never ran. We mine it and turn cold contacts into booked jobs — often before your first invoice is even due.
Who You're Actually Talking To
I'm Ryan McKinney.
Call Me RyMac.
United States Marine. 2 decades building sales systems. I've been featured on Entrepreneur On Fire, built the system behind a VFW, and before OathDriven I closed chiropractors on AI sales systems at $5,000 to start and $2,500/month — that's why I've been told I'm crazy to price this starting at $97/month. I've seen what overpriced systems do to good operators. I built OathDriven to fix that.
Straight Answers
Everything Else You're Wondering.
No. It's professional, on-brand, and you approve every word it uses before it ever speaks to a customer. Think of it like a receptionist who never sleeps — but you wrote the script. Every conversation lands in your inbox. You read it. You can jump in any time.
That's exactly why you need it. It's 11 PM. Your best customer is having drinks with a buddy whose AC just died. He says "call my guy, he's great." The buddy pulls out his phone — and finds nothing. By morning that moment is gone. A SniperSite catches referrals while you sleep.
Base Sierra-6 starts at $97/month. Unlimited users. No setup fee. No contract. Compare that to the duct-tape stack: CRM, AI Chat, Reviews, Missed Call Text-Back — that's $900–$2,000+/month before you hire anyone to manage it. One system. One price.
48 hours for a SniperSite plus the core system. Up to 7 days for the full setup including Voice AI. Either way, this is not a 90-day agency onboarding. You go live fast.
Absolutely not. Sierra-6 does the tedious work nobody enjoys — catching missed calls at midnight, sending the same follow-up text for the fifteenth time, chasing reviews. It frees your team for the work only people do well. Nobody gets fired. Everybody gets freed up.
Month-to-month means you're never locked in. More honestly: I'll tell you on the 15-minute call if this system won't move the needle for your situation. I turn people down. If the numbers don't work I'll tell you straight and point you somewhere better.
No. A SniperSite is included. If you already have a website, we work with it or replace it. Most clients without a site are up in 48 hours.
No. Sierra-6 is built to replace the stack but you set the pace. Most clients start with Sierra-6 base, watch it work, and cancel their old subscriptions as the overlap becomes obvious.
The Integrity Close
Why I'll Tell You No.
"No." Here's something no agency will ever say: I turn people down. If your numbers don't work, if this system won't move the needle for you, or if you need something I don't do — I'll tell you straight on the call and point you somewhere better. I'd rather lose the sale than waste your time or take your money for something that won't deliver.
Read It First — No Opt-In Required →
Well, You Made It This Far.
Are You Opposed To A 5 Minute Phone Chat?
"No, I'm Not Opposed To A Quick Chat" →
It'll Be Nice To Connect With Another Veteran-Owned Business Owner Anyways.
What's To Lose? We Have A Lot To Gain.
"No Lead Left Behind. That's not a slogan. It's the Oath."
The Free Intel Brief Will Teach You:
- The 6 Leaks Costing You Jobs & 3 Paths To Fix It (hint: 2 don't involve me)
- The 1 Sentence SMS That Stops 27% of Your Leads From Calling Your Competition
- The 25 Minutes That Increase Booked Estimates By 210% Without Increasing Leads
- The 1 Way You're Burning 95% of Your Leads & The Easy Edits To 10X ROI